Water Empire
Water Empire - a water delivery service
Problem
A smart water ordering application not only enables water orders but also encourages customers to place orders during off-peak periods by sending push notifications.
The application allows users to create a profile and save it. Afterward, the user can purchase water with just one click.
Task
Create the best mobile application for the market leader in water delivery in Voronezh - the company "Water Empire."
"Water Empire" is a family-owned company that carefully preserves and passes down generations of traditions of high-quality service, highly efficient business organization, and knowledge about the source of life - water.
The mobile application should beautifully and vividly display the full range of the company's products and services but be simple and understandable to everyone.
Solution
Market Research
- During the market research on water supply (including applications) we identified several important issues:
- Customers do not notice when they run out of water. People often realize that they are out of water too late, when it's already gone. They end up buying water elsewhere to tide over until it's delivered.
- Courier workload management. Monitoring courier workload and delivery peaks on different days is essential when creating a delivery schedule. It's important to receive orders on days when the workload for couriers is light to work more efficiently.
- The application must inspire trust. Water is a crucial product for life, and choosing a water delivery service means entrusting a part of one's health to the company.
- Not everyone needs home delivery. An interesting point: not everyone wants water delivered to their home - many prefer to pick it up from collection points.
- Many prefer messaging over calling. A noteworthy observation: many young people of the 21st century are accustomed to chatting rather than making phone calls. Ordering by phone is inconvenient for them. It's easier to make a few clicks than to call an operator and engage in a standard 30-60-second conversation.
- Repeat orders are often the same. Typically, customers place repeat orders for approximately the same quantity of water.
Features
- We identified all the problems during the analytical stage and devised simple and functional solutions:
- To prevent customers from forgetting to check their water supply, we send them push notifications reminding them to order water. We send these push notifications considering courier workload to avoid creating additional peaks and to encourage ordering during less busy times.
- We created an informative "Production" page filled with details on how the water is produced and why it's better than competitors. Additionally, the system politely thanks the customer by name for each order in a pop-up, adding a touch of professionalism to the service and fostering trust.
- For customers accustomed to picking up water themselves, we added a self-pickup section in the app with an interactive map. By clicking on each point, customers can easily find the address and select a convenient pickup location for buying water.
- To make customers feel at home, they only need to order water once. The system remembers their profile and order, allowing them to simply click "Order as usual." The system automatically fills in all the necessary details for a new order. Within this feature, customers can choose where and on which date to place the order; it can store information about multiple locations, multiple people, and more.
